The hospitality industry took a huge hit during the pandemic. Traveling was not an option for most; and for those that had to, it was scary for quite some time. But the industry is coming back in a big way. It's officially the summer travel season, and this is the first time since 2019 that most of us feel safe to get out of town. Memorial Day numbers reflected that, as more than 39 million people got away for the long weekend.
The hotel experience has been forever altered, and now is the right time for hotels, resorts and rentals to make use of NFTs to engage their guests and encourage more business. But before we get into the details, let's take a step back. Why should the hospitality industry care about NFTs? What do JPEGs have to do with hotels and travel? Remember, NFT 2.0 is about utility and engagement. They are the newest marketing tool; it just so happens that they use technology that currently feels a little complicated. (Once upon a time, we all felt that way about email, too. And now we cannot live without it!)