Growing a brand in a highly competitive market is a daunting task that comes with many challenges. How to acquire new customers without breaking the bank? How to further engage existing customers efficiently? At the same time, consumers are demanding fresh, customized ways to interact with brands that create healthy, emotional engagement and drive value.
Everyone is familiar with email marketing campaigns, and we all experience how fiercely companies compete with each other for consumers’ attention – and dollars – by bombarding our inboxes several times each week, if not every day. While still effective, this strategy is a bit played out. Our social media feeds are also loaded with ads and promotional posts, begging us to like, click, and shop for a quick dopamine hit when we tap “Buy Now.” That rush quickly fades, and then we’re back to scrolling. Digital engagement does not often lead to real-world fulfillment.